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Importance of A Great UI/UX Design For Your SaaS Product

When surveyed, 32 percent of consumers said they’d abandon a brand after having just one bad experience, no matter how much they loved it previously. If you’re going to invest time and money in creating a software as a service (SaaS) product, you want people to use it regularly, right? An essential part of attracting and retaining users is providing them with a positive experience — and one way you can do that is through a great user interface design and user experience (UX) design.